About the Client
Renault has a proud tradition in Ireland stretching back almost 60 years. It is a Top 5 selling car brand and continues to enjoy a strong reputation with the Irish car buying public.
The Challenge
Renault's key online objectives are to reduce cost per acquisition, increase response rates, drive dealership traffic, encourage test drives, data capture, create awareness and promote seasonal after sales programmes.
Our Solution
Less than a year after winning the Renault Ireland account Webfactory celebrated an Independent Grand Prix Prize for a Renault takeover designed and developed for their Scrappage campaign. To date, we have conducted split testing of creative across a variety of online channels, giving Renault solid information upon which to base future campaigns.
SEO work has resulted in excellent search engine result presentations for Renault keywords. The website has been developed through the addition of new functionality and fresh content, including a newsletter, online service booking and the launch of Renault Finance.
Social Media has become increasingly important to Renault's online activities. Webfactory has developed their Facebook and Twitter presence to the point where they have been benchmarked in Europe for excellence.
How We Did It
- Dedicated Client Services Team.
- Exciting display creative.
- Focused objectives.
Services Provided
- Online advertising
- Website Optimisation
- Social Strategy